Principal Product Designer

Systems thinker | Enterprise B2B | Dev tools | Consumer Apps

Developing the best work with ☕ coffee and ⚡creativity

Email: [email protected]

Portfolio Link: https://hillpixel.com

****LinkedIn: https://www.linkedin.com/in/charleshilliardux/

✨ Skills

• Product Strategy
• Product & Visual Design
• Interaction Design
• Service Design
• Problem-solving aptitude
• UX analysis, research and testing

✨ Frameworks

• Google HeartFrameWork
• ShapeUp
• Agile / Lean UX
• Zero to One (Get it done!)

Work Experience

Director of User Experience Design

Avalonbay Communities, Arlington VA | 2022 - Now

• Manage team of 6 designers across 10 work streams working to improve Customer and Associate tooling. Hold weekly design critiques, user testing sessions and design org updates across Digital.
• Member of the Digital Org Leadership team. Weekly meetings to help direction set, manage roadmaps and resource allocation across projects
• Advocate for User Experience Design across AvalonBay. Maturing design process and education to help the company’s initiative of Digital Transformation

<aside> ⚡ As the Director of User Experience Design at AvalonBay Communities, my team and I are at the forefront of innovating the digital journey for residents, from apartment searching to move-in and beyond. Our commitment to elevating the customer experience is evident in the intuitive interfaces and streamlined processes we develop, ensuring every interaction is a positive one.

With skills honed in leading-edge design systems and creative direction, my role encompasses guiding the digital design team in creating solutions that resonate with users. The design strategies we implement set industry benchmarks, enhancing user engagement and satisfaction across Avalon's digital platforms.

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Senior Product Designer

Z-League, Seattle WA | 2021 - 2022

• Lead designer for the growth team with a goal of increasing player growth and engagement of our tournaments platform. Collaborated with data analytics teams to understand trends and opportunities to translate into product features or UX enhancements.
• Simplified the tournaments signup process through better UX content design and visual guidance. Improved the tournaments played Mau/WoW metrics by 10%.
• Lead the build of the Z-league mobile design system for native iOS/Android

<aside> ⚡ Lead designer for Gaming Competitive Experience. Building experience to help gamers discover, register, and play in casual tournaments with friends. Fortnite, Call of duty, Apex Legends and Halo.

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